Atlanta Dogworks Hit the Track with Junior to film a Chevrolet Commercial

    January may have been an off month for the NASCAR racing season, but the Atlanta Motor Speedway was smokin' hot, with Dale Earnhardt Jr. and Tony Stewart in the house filming a Chevrolet commercial. The result aired during the Daytona 500 and won for the best new commercial. "Infield" blends Chevrolet, NASCAR, and Hip Hop cultures joining together to celebrate the Chevy Impala SS.

    Our scene was party central, the infield, where on-and-off track friends Junior and Tony are talking track smack with their friends and crew. Junior's dog, Killer (portrayed by ADW talent, Ray) rests loyally at their feet. They hear a commotion, and Killer looks up, too. Tony collects Killer's leash and they all head to check it out.  Enter rapper TI King (who we worked with in "ATL") in the Chevy Impala SS. Watch us filming the ad below.   

Watch the actual commercial!

    "Killer" is Junior's boxer. He is a rare reverse black brindle, and Atlanta Dogworks matched him perfectly with "Ray", an obedience trained spitting image of #8's favorite pet.  

       Back to Archived Talent Articles